We are the Professionals
at Web Site Promotion, Internet Marketing, Public Relations, Web Promotion and
Internet Linking Services...
Preliminaries...
Smart things to consider BEFORE you begin to invest money into additional internet
marketing efforts...
1)
Make sure that your web site is up and running and Fully Functional. You
should have all working links and your web site should pull up
in a speedy response time. For a gauge of it's speed and response time enter
your web address at: http://www.alexa.com
. (Take the time to click thru all your web site links manually to make
sure that they all work and function properly yourself.)
2) Properly
code your main web page text with all the correct keywords
and keyword phrases that are meaningful for your business. Your keywords
should be used inside your web page meta tags as well as be used inside the
text portion of your website. (Meta tags are important parts of your html
web coding. You should absolutely take the time to place your main keywords
in meta tags and use them in text - at least on all of your main
pages.)
3) It is
important to simplify your website and make it clear what "action"
you want your web visitors to take once they arrive at your main web page. This
should be apparent within a 10 second study of visiting your main web page.
A point to remember: You lose 50% of your audience with every click that someone
has to follow to go deeper into your website. In most cases you want people
to buy something. But, do you make it easy for that to happen? Secondly, if
someone does not buy something you should at least be asking for their email
address so that you may communicate with those visitors again at a later time.
Proceed with the
internet marketing tour after ACTUALLY DOING the basic recommendations listed
above!
For more definitions please
visit our
Search Engine Marketing Glossary
Search Engine Marketing - The act of
marketing a web site via search engines, whether
this be improving rank in organic listings,
purchasing paid listings or a combination of these
and other search engine-related activities.
Internet
Marketing - A form of online marketing
strategies to help a website improve its ranking in
search engines and can also refer to marketing
strategies that include Website Optimization,
displaying ads, or links throughout the internet
with the common goal of improving the quantity and
quality of visitors to a web site. |
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